About
About Conversational Ads
Conversational Ads is written by Wolfgang Peters, a growth marketer who has spent 15 years scaling consumer and mobile apps, and running a lot of ads along the way.
I led growth at Phiture as Director, with a team of 60-plus and P&L responsibility, working with brands like Adobe, LEGO and PayPal. Today, as Principal Growth & Automation, I build AI and automation systems for marketing teams, and I build my own software to understand how these tools work under the surface.
This site exists for one reason. Advertising is moving from static messages into real-time conversations inside AI assistants, and most of the industry is underprepared. I write here to work that shift out in public, with specifics and sources instead of hype.
I have spent my career getting people to click on things, and I am honestly skeptical about parts of where this goes. That tension is a big reason conversational advertising is worth watching closely.
Questions, a correction, or a case study to share? info@conversational-ads.com