ChatGPT Ads coming in 2026

Indicators that ChatGPT might look like in the screenshot for free users next year:

• “Free user monetization” is what OpenAI’s revenue projection for 2026+ includes. Most users are on the free plan and OpenAI is burning money fast. Ads look like one of the answers.
• Sam Altman used to say he “kind of hate(s) ads”. Lately his tone shifted, outlining trust-preserving models (affiliate/transaction take-rates).
• OpenAI hired leaders with deep ad DNA like Fidji Simo (now CEO of Applications at OpenAI, previously at Instacart, Facebook) or Kevin Weil (Instagram, X ads).

I personally don’t think the product developments (GPT-5 being able to route queries by intent/complexity) are intended to make it easier to attach affiliate or partner flows, but they also don’t hurt.